Sean O’Keefe and The Career Leadership Collective’s new book Launch Your Career: How ANY Student Can Create Relationships with Professionals and Land the Jobs and Internships They Want isn’t as noteworthy for what it tells you to do, as much as for what it tells you not to do. There’s a high amount of caution in O’Keefe’s writing style, but coming fundamentally from a very positive place.


He’s not telling you the book’s contents trepidationsly out of a sense you’re inches from falling off the proverbial cliff. Rather, it’s about creating the most bump and hassle-free road to long-term success, whose fruits of your labor are so sweet it would be a shame for you to lose sight of the big picture. In the spirit of this, Launch Your Career is not the kind of book lovers of personality-centric leadership advice tomes like Donald Trump’s The Art of the Deal or Think Big and Kick-Ass, or even Sheryl Sandberg’s Lean In, will expect.

Nor is it entirely appropriate for the seasoned, semi-jaded professional looking to turn a new leaf either. O’Keefe wants to catch the ideal audience in its youth, evergreen and fresh out of the collegial stages of their lives. He wants to set them on the path early, as the earlier one utilizes the techniques and mindsets O’Keefe demonstrates in the book, clearly in his opinion the bigger and better for the long-term they will find success with their professional passions. “When thinking about the power of being proactive,” he writes, “there’s a helpful concept called the law of attraction. It states that if you think positive thoughts, you attract positive emotions and events into your life, and if you think negative thoughts, you attract negative emotions and events into your life. Applying this idea of optimism to your career is a great first step, but you must pair your positive thoughts with intentional actions. Rather than simply thinking positively, you need to take concrete actions toward creating relationships and opportunities that don’t currently exist.”

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By stating such ideas that border on the dangerously expansive in detail with such a sense of succinctness lack of flowery word choice, O’Keefe wins big seemingly in all the areas targeted. He’s crafted a superb and concise leadership advice guide for the next generation entering the workforce, with evidence-centric and thoughtful irreverence bucks the traditionalist views to achieving success with enthusiasm and inspirational fervor, and simultaneously has shown his own evolution personally towards a mentality he now cares to share with the widest possible audience.

It’s this mixture of elements that makes Launch Your Career stand out from the certifiable but fairly uniform crowd. O’Keefe has released something that feels fresh, promotional of material that is actually ascertainable for the common civilian, and frankly a great deal empowering emotionally as it is intellectually for the reader.

Kendall Townsend